How to increase Domain authority

Team Zdidit

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On March 18, 2015
Last modified:January 21, 2016


Learn how to increase domain authority of your website in 9 practical ways, There are ways by which you can increase your domain authority in ethical way.

Well Domain authority is a metric which helps search engines to rank your content depending on the authority that you domain have. The content with higher Domain authority tends to rank higher than the one with lower domain authority.

With greater Domain authority the position of the content rises which tend to grab more viewers for your website, this leads to more traffic and revenue flowing in.

I hear this question a lot that Domain authority is measured by Moz so is that possible to increase Domain authority, well a simple answer to this can be a YES. Yes you can increase Domain authority of your website with some practical ways.

After the death of Google page rank which was a ranking factor for Google search engine, Domain authority holds a vital role in the ranking of your content, Better SEO can lead to ton of traffic directed towards your website.

If you are new and don’t know about Domain authority and the things mainly effecting it, then you should first read What is Domain authority.

Now If you know about what is Domain authority then you must be knowing some terms as MozTrust and MozRank, To determine Domain authority the trust and authority flowing to your website thorugh links is measured. This link profile is one of the major factors which can make changes to the Domain authority of your website.

How to increase Domain Authority?

how-to-increase-domain-authorityWe all like to make our website more successful by having more traffic, for more traffic we should have better SEO rankings, and for better SEO ranking we need better Domain authority. Now we can perform some tasks which directly have an effect on the Domain Authority.

These factors have a direct impact on the Domain Authority (DA) as well as page authority (PA).

1 – Link Valuation

As i told earlier that links have a direct effect on the Domain authority of your website, the links coming from a trusted source will have more value where as the link for a bad source, by bad source i mean getting a link from a website who are into spamming.

you should avoid these kind of website as these links will have a negative effect on the Domain authority, You should consider getting links from authority websites link government or educational website. These kind of links have a huge impact in increasing domain authority of your website.

You should check the backlinks for your website and remove all the spam links using Google Disavow tool. With this these low quality links will not be taken into consideration while measuring the Domain authority..

  • Create High quality links to increase domain authority.
  • Remove Bad links which can harm your Domain authority.
  • Evaluate links on timely basis.

2 – Diversified link profile

If you think that your should only have links from a government, educational or website with high authority then you are mistaken. To increase Domain authority you should have a diversified link profile, diversification of links means that you should consider obtaining links from different sources rather than getting many links form one.

Links from different sources will have different trust and ranking factor associated with it, this will make your link profile look genuine. Normally a website having a good domain authority will have backlinks coming from different types of sources with different domain authority, some having more some having less.

  • Don’t stick with link from just a few sources.
  • Get links for multiple sources.

3 – Internal Linking

Internal linking of the content is a very important aspect to increase Domain authority of your website. Internal linking is not only useful for Domain authority but it has a great impact on SEO, internal linking helps the search engine bots to crawl different pages linked in the content and hence index them. Interlinking is a must do SEO practices that you can do on your website.

Internal linking connects one content to another which enhances the user experience as well as helps search engine bots to index posts. Internal linking is just like connecting content as a web, it is strong and linked to each other. this way it helps the link juice to flow through the website increasing domain authority.

  • Interlink content.
  • Link to content related to source.

4 – Create linkable Content

You should focus on creation of in-depth content creation which other websites love to link to for reference, this way when some website links to your content then you get a backlink. With the backlink the you also get the Mozrank and MozTrust flowing towards your website. This has a direct connection with the Domain authority.

With incoming flow of more trust and rank the domain authority will increase. A great content is not only helpful to get links but is also delivers a great user experience. More you content is linked the position of the content in search engines increases, this will lead to more traffic from search results.

  • Create in depth resource.
  • Try to cover all aspects related to content.

5 – Domain age.

Even though you don’t have much control over it but this plays a special role while the calculation of domain authority. It is seen that old domain with good domain age tends to have higher domain authority than the new ones. If you like to get a good domain authority at start then you can choose to buy an old domain with nice domain authority.

There is another positive side for buying an aged domain is that you get many already created backlinks that people have built in past.

If you have a new domain then you still don’t have to worry as with time the age of your domain increases, and you can use a trick that you can increase the expiry of your domain. say if you have your domain expiry within a year then you should consider increasing it to 3 – 5 years. This makes an impression that you are serious about your website and want to continue it for years.

Domain expiry is noticed by Moz and taken into consideration while calculating the Domain authority, increasing the domain expiry date will certainly give a boost.

  • Check your domain age.
  • Increase domain expiry time.

6 – SEO of website.

This is a part which people overlooks as most find it difficult and confusing, well SEO is an important part and is becoming more and more tight as people are continuously trying to cheat the system to get instant results. You must keep in mind that success doesn’t comes cheap, this doesn’t mean that you should go out and start paying for SEO.blogs-fails-in-test-of-time-seo

What SEO wants is that you should use the ethical ways to make your website SEO friendly, if you get into so called black hat SEO then sooner or latter you are going to get into some kind of penalty. After getting penalized by search engines you will get a major drop of traffic, from where it is very hard to recover.

So you should focus on making your website SEO friendly the right way. To make your website SEO friendly you should know how to direct the flow of link juice from your website. You should restrict the flow of link juice where it is not required. A SEO optimized website tends to grab more traffic as well as increase Domain authority.

  • Sitemap: you should have a sitemap for your website, submit it to all the major search engines. This will inform search engines about the publishing of new post.
  • NoIndex Categories and tags: No indexing of categories tags, pagination and author archives are important for SEO.
  • Meta description and meta title for homepage.
  • Nofollow links: You should insert a rel=nofllow tag in external links you don’t want to transfer link juice to.

7 – Social Media.

Social media has grown to such an extent that even SEO world have given a special place to it. The theory behind social media is simple that if your content is good then people would like to share it with their social circle. SEO world takes not of it that if people are sharing your content then the piece of content must hold a great value, so the content must be given a hike in ranking.

This hike will have an effect on the overall authority of the website. so when there is more sharing of contents for a website in social media networks then the website gets more authority flowing towards it. This is one of the factors which can let you increase domain authority.

Apart from increasing Domain authority social media is a powerful tool to drive traffic to you website. there are many websites who have a major part of traffic coming from social media platforms.

8 – Page Load.

Page load this is a simple term which is used to measure the time taken for a page to fully load. If you think that this is all what page load is for then you should think again, in recent studies it’s seen that when the page load increases the people are more likely to leave you

Page load is not only limited to user experience, this even have a great impact on SEO. Search engines hates slow loading websites as they like to give users a nice experience with useful information. A slow loading website tends to rank lower than a fast loading website regardless of the fact that slow loading website have better content.

There are many things that increases the page load, like CSS, images, Design of the website. A good website design will help you to reduce page load and add to the user experience. Images makes our content beautiful, even though they help in catching attention of users and delivery nice user experience, we can’t deny the fact that they are much more heavy than text.

Being heavier than text it takes more time to load which increases the page load. So in order to reduce page load you should consider SEO optimizing images. If you have multiple images on your posts then you should consider using lazy load which loads image only when needed. this will reduce the page load to a great extent.

To reduce load from your page and server you should consider using caching service which will sere the cached files for the returning users which reduces the page load, this also improves performance.

This reduction has an impact on increasing Domain authority, If you like to check the page load time of your website the you should consider using tools like Pingdom and GTmatrix.

  • Optimize images.
  • Use caching of files.
  • Use a CDN to deliver content.
  • Use reliable Hosting which is fast too.

9 – Consistency

You should be consistent in delivering quality content, it’s been seen that the websites who are not consistent no only fails to increase domain authority but they even lose it if they fail to deliver content constantly.

The constant delivery of content keeps the website alive, when there is new content available on a consistent basis then there are more people who  like to come to your website but when there is no new content then the website is treated as not so active and tends to lose domain authority rather than gaining it.

There are times when one can’t update due to circumstances even then you people manages to maintain consistency.

The website which is constantly updated with new content increases domain authority than those who are non consistent.


Now you can use the above tips to increase the domain authority by using practicle ways. After the death of Page rank domain authority is the major factor which can make you content rank higher in search engine results, gaining even more traffic.

Domain authority is a well maintained system which will let you built your place, this will take into notice every minor detail just to rank your website accurately.

If you have any questions or suggestions feel free to drop us a comment below, if you like the post then please share it with your friends of different social circles.

Further read:

Team Zdidit

Team Zdidit take care of all the content creation for zdidit. This team is supervised by Achin Verma

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8 Responses

  1. Jasvinder says:

    Well, I am new to this field, and recently got to know, that Domain Authority is a vital factor, as it increases the reputation of our blog in advertisers eye’s, but I was not aware of the fact, How can I increase domain authority quickly.

    Now, after reading this article, I have a little bit of confusion, Will nofollow links help me increase DA or not?

    And how much time it will take my blog to get good domain authority?

    • There are few things that you should know before building backlinks. There should be a balance between nofollow and dofollow backlinks, and you should not try to build backlinks rapidly and then suddenly stop. Means if you build 300 backlinks in first week and then 300 again and then following week if you don’t build any backlinks then this will be bad for SEO which effects DA. Never focus on only dofollow or only nofollow backlinks, try to make a balance between the two and keep the consistancy, Frequent rise or drop in number can be bad for SEO adn Doamin Authority.

      Domain authority uses signals like, more backlinks(both nofollow and dofollow) social shares, on page SEO, page load, Bounce rate and many more such things. As these things gets better the domian authority will increase, But your website should be continuously updated with new content.

      Hope you Got your answer, If you still have a query then feel free to contact us

  2. Rubel says:

    Improving Domain Authority is proving very difficult task for me, I was wondering how, Domain authority 40 can be achieved.

    But recently getting help from many experts, so now I am focusing on tips which can increase DA,

    Although, I have a question here, Will High DA means my ranking will be good? or it’s just a waste?


  3. DA is built once you have more backlinks and quality. Of course, when you have more quality, people tend to link to you and that’s how it goes.

    Nice write and thanks for sharing!

  4. Siya says:


    I have been trying hard to increase domain authority of my blog, but even after working for few months, I haven’t seen any improvements.

    So, where I am going wrong? Does I need to create links in bulk to get high Domain Authority?

    If yes, then How many links to need to get?

    I am not sure what to do.

    looking for quick response.

    • Hi Siya,

      DA is not totally dependent on quantity, it takes the blend of quality and quantity and the frequency of lnks you are getting. With DA you have to kepp on getting a consistent quality links to your website to get the DA and you should keep in mind that they update the DA in a month or so. So you will see the results after some time be patient and keep on doing awesome work. They will start increasing it as the backlinks will grow.

      Team zdidit

  5. Hello,

    Great Post Indeed!

    But recently I have heard that, the algorithm used by Moz to calculate Domain Authority is dying and giving many false results. Many bloggers are saying that, blogs Penalized by Google has High Domain Authority.

    So, My question is, Is it correct that, DA is dying? or it is just a to keep spammers away from Domain Authority?

    • Hi Lisa,

      It’s really nice to see you drop by. Domain authority is a factor to access the value of the domain from the links and other factors but if the blogger try to abuse it then they should know that Google is an independent authority and can penalize the blogs that they find are not following their rules. Moz DA can be a ranking factor but they cannot limit Google rules to penalizing someone. DA is still an effective ranking factor but Spammers should note that they Google is an independent authority whose wules are not linked with Moz.

      Team zdidit

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