Well Domain authority is a metric which helps search engines to rank your content depending on the authority that you domain have. The content with higher Domain authority tends to rank higher than the one with lower domain authority.
With greater Domain authority the position of the content rises which tend to grab more viewers for your website, this leads to more traffic and revenue flowing in.
I hear this question a lot that Domain authority is measured by Moz so is that possible to increase Domain authority, well a simple answer to this can be a YES. Yes you can increase Domain authority of your website with some practical ways.
After the death of Google page rank which was a ranking factor for Google search engine, Domain authority holds a vital role in the ranking of your content, Better SEO can lead to ton of traffic directed towards your website.
If you are new and don’t know about Domain authority and the things mainly effecting it, then you should first read What is Domain authority.
Now If you know about what is Domain authority then you must be knowing some terms as MozTrust and MozRank, To determine Domain authority the trust and authority flowing to your website thorugh links is measured. This link profile is one of the major factors which can make changes to the Domain authority of your website.
How to increase Domain Authority?
We all like to make our website more successful by having more traffic, for more traffic we should have better SEO rankings, and for better SEO ranking we need better Domain authority. Now we can perform some tasks which directly have an effect on the Domain Authority.
These factors have a direct impact on the Domain Authority (DA) as well as page authority (PA).
1 – Link Valuation
As i told earlier that links have a direct effect on the Domain authority of your website, the links coming from a trusted source will have more value where as the link for a bad source, by bad source i mean getting a link from a website who are into spamming.
you should avoid these kind of website as these links will have a negative effect on the Domain authority, You should consider getting links from authority websites link government or educational website. These kind of links have a huge impact in increasing domain authority of your website.
You should check the backlinks for your website and remove all the spam links using Google Disavow tool. With this these low quality links will not be taken into consideration while measuring the Domain authority..
- Create High quality links to increase domain authority.
- Remove Bad links which can harm your Domain authority.
- Evaluate links on timely basis.
2 – Diversified link profile
If you think that your should only have links from a government, educational or website with high authority then you are mistaken. To increase Domain authority you should have a diversified link profile, diversification of links means that you should consider obtaining links from different sources rather than getting many links form one.
Links from different sources will have different trust and ranking factor associated with it, this will make your link profile look genuine. Normally a website having a good domain authority will have backlinks coming from different types of sources with different domain authority, some having more some having less.
- Don’t stick with link from just a few sources.
- Get links for multiple sources.
3 – Internal Linking
Internal linking of the content is a very important aspect to increase Domain authority of your website. Internal linking is not only useful for Domain authority but it has a great impact on SEO, internal linking helps the search engine bots to crawl different pages linked in the content and hence index them. Interlinking is a must do SEO practices that you can do on your website.
Internal linking connects one content to another which enhances the user experience as well as helps search engine bots to index posts. Internal linking is just like connecting content as a web, it is strong and linked to each other. this way it helps the link juice to flow through the website increasing domain authority.
- Interlink content.
- Link to content related to source.
4 – Create linkable Content
You should focus on creation of in-depth content creation which other websites love to link to for reference, this way when some website links to your content then you get a backlink. With the backlink the you also get the Mozrank and MozTrust flowing towards your website. This has a direct connection with the Domain authority.
With incoming flow of more trust and rank the domain authority will increase. A great content is not only helpful to get links but is also delivers a great user experience. More you content is linked the position of the content in search engines increases, this will lead to more traffic from search results.
- Create in depth resource.
- Try to cover all aspects related to content.
5 – Domain age.
Even though you don’t have much control over it but this plays a special role while the calculation of domain authority. It is seen that old domain with good domain age tends to have higher domain authority than the new ones. If you like to get a good domain authority at start then you can choose to buy an old domain with nice domain authority.
There is another positive side for buying an aged domain is that you get many already created backlinks that people have built in past.
If you have a new domain then you still don’t have to worry as with time the age of your domain increases, and you can use a trick that you can increase the expiry of your domain. say if you have your domain expiry within a year then you should consider increasing it to 3 – 5 years. This makes an impression that you are serious about your website and want to continue it for years.
Domain expiry is noticed by Moz and taken into consideration while calculating the Domain authority, increasing the domain expiry date will certainly give a boost.
- Check your domain age.
- Increase domain expiry time.
6 – SEO of website.
This is a part which people overlooks as most find it difficult and confusing, well SEO is an important part and is becoming more and more tight as people are continuously trying to cheat the system to get instant results. You must keep in mind that success doesn’t comes cheap, this doesn’t mean that you should go out and start paying for SEO.
What SEO wants is that you should use the ethical ways to make your website SEO friendly, if you get into so called black hat SEO then sooner or latter you are going to get into some kind of penalty. After getting penalized by search engines you will get a major drop of traffic, from where it is very hard to recover.
So you should focus on making your website SEO friendly the right way. To make your website SEO friendly you should know how to direct the flow of link juice from your website. You should restrict the flow of link juice where it is not required. A SEO optimized website tends to grab more traffic as well as increase Domain authority.
- Sitemap: you should have a sitemap for your website, submit it to all the major search engines. This will inform search engines about the publishing of new post.
- NoIndex Categories and tags: No indexing of categories tags, pagination and author archives are important for SEO.
- Meta description and meta title for homepage.
- Nofollow links: You should insert a rel=nofllow tag in external links you don’t want to transfer link juice to.
7 – Social Media.
Social media has grown to such an extent that even SEO world have given a special place to it. The theory behind social media is simple that if your content is good then people would like to share it with their social circle. SEO world takes not of it that if people are sharing your content then the piece of content must hold a great value, so the content must be given a hike in ranking.
This hike will have an effect on the overall authority of the website. so when there is more sharing of contents for a website in social media networks then the website gets more authority flowing towards it. This is one of the factors which can let you increase domain authority.
Apart from increasing Domain authority social media is a powerful tool to drive traffic to you website. there are many websites who have a major part of traffic coming from social media platforms.
- Show sharable buttons for different social media platforms.
- Create content people like to share.
8 – Page Load.
Page load this is a simple term which is used to measure the time taken for a page to fully load. If you think that this is all what page load is for then you should think again, in recent studies it’s seen that when the page load increases the people are more likely to leave you website.
Page load is not only limited to user experience, this even have a great impact on SEO. Search engines hates slow loading websites as they like to give users a nice experience with useful information. A slow loading website tends to rank lower than a fast loading website regardless of the fact that slow loading website have better content.
There are many things that increases the page load, like CSS, images, Design of the website. A good website design will help you to reduce page load and add to the user experience. Images makes our content beautiful, even though they help in catching attention of users and delivery nice user experience, we can’t deny the fact that they are much more heavy than text.
Being heavier than text it takes more time to load which increases the page load. So in order to reduce page load you should consider SEO optimizing images. If you have multiple images on your posts then you should consider using lazy load which loads image only when needed. this will reduce the page load to a great extent.
To reduce load from your page and server you should consider using caching service which will sere the cached files for the returning users which reduces the page load, this also improves performance.
- Optimize images.
- Use caching of files.
- Use a CDN to deliver content.
- Use reliable Hosting which is fast too.
9 – Consistency
You should be consistent in delivering quality content, it’s been seen that the websites who are not consistent no only fails to increase domain authority but they even lose it if they fail to deliver content constantly.
The constant delivery of content keeps the website alive, when there is new content available on a consistent basis then there are more people who like to come to your website but when there is no new content then the website is treated as not so active and tends to lose domain authority rather than gaining it.
There are times when one can’t update due to circumstances even then you people manages to maintain consistency.
The website which is constantly updated with new content increases domain authority than those who are non consistent.
Now you can use the above tips to increase the domain authority by using practicle ways. After the death of Page rank domain authority is the major factor which can make you content rank higher in search engine results, gaining even more traffic.
Domain authority is a well maintained system which will let you built your place, this will take into notice every minor detail just to rank your website accurately.
If you have any questions or suggestions feel free to drop us a comment below, if you like the post then please share it with your friends of different social circles.